マーケティング・アナリティクス・ソフトウェアの世界市場レポート2025-2031
英文タイトル: Global Marketing Analytics Software Market Insights, Forecast to 2031
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概要
本報告書は、マーケティング・アナリティクス・ソフトウェアの世界市場、容量、生産量、収益、価格の概要を紹介します。2020~2024年の歴史的な市場収益/売上データ、2025年の予想、および2031年までのCAGRの予測を含む世界市場動向の分析。本レポートはメーカー、地域、製品の種類と端末業界の角度から世界と主要地域の市場現状と将来性を研究した、このレポートでは、世界と主要地域のトップメーカーを分析し、製品タイプとアプリケーション/端末業界別にマーケティング・アナリティクス・ソフトウェア市場を分類しています。本レポートでは世界のマーケティング・アナリティクス・ソフトウェア市場の主な参加者として、企業概要、販売数量、収益、価格、粗利益率、ポートフォリオ、地理的位置、重要な発展を次のパラメータに基づいて紹介します。本研究に含まれる主な企業は:HubSpot、Semrush、Google Analytics、Tableau、ClickUp、AgencyAnalytics、OWOX BI、Whatagraph、Sensor Tower、MoEngage、SAP Emarsys、SALESmanago、CleverTap、Act-On Software、TapClicks、Ometria、Adverity、Optimove、Funnel、Mailchimp
レポートはマーケティング・アナリティクス・ソフトウェアの主要生産者を調査し、主要地域や国の消費状況も提供します。マーケティング・アナリティクス・ソフトウェアの今後の市場の可能性のハイライト、およびこの市場をさまざまなセグメントおよびサブセグメントに予測するための主要な地域/国の焦点。アメリカとカナダ、中国、アジア、ヨーロッパ、中東、アフリカ、ラテンアメリカ、およびその他の国の国別データと市場価値分析。
2020年から2031年までのタイプ別および用途別、売上高、収益、価格別のセグメントデータを分析します。タイプ別市場セグメント:
一. 生産面では、2020年から2025年まで、そして2031年までの予測として、メーカー別、地域別(地域レベル、国レベル)のマーケティング・アナリティクス・ソフトウェア生産量、成長率、市場シェアを調査している。
SMEs
Large Enterprises
用途別の市場セグメント:
Retail and eCommerce
BFSI
Media and Entertainment
Travel and Hospitality
Education
Others
本レポートの詳細内容
本レポートは、世界のマーケティング・アナリティクス・ソフトウェア市場の現状と将来展望を包括的に分析し、グローバルの主要地域における開発動向の綿密な調査を通じて、読者に包括的な市場分析を提示するものであります。市場の全体像を把握するために、プレイヤー、地域、製品タイプ、最終産業を網羅した多角的な分析を提供しています。さらに、世界市場のトッププレイヤーを特定し、プロファイルを作成するとともに、製品タイプや用途/最終産業に基づいてマーケティング・アナリティクス・ソフトウェア市場を細分化しています。この分類と応用により、市場の構造とダイナミクスをより深く理解することができ、情報に基づいた意思決定と戦略立案が可能になります。
二. 消費面では、マーケティング・アナリティクス・ソフトウェアの売上高を地域別(地域レベル・国レベル)、企業別、種類別、用途別に焦点を当てています。2020年から2025年まで、2031年までの予測。
三.主要メーカーのマーケティング・アナリティクス・ソフトウェア売上高、収益、市場シェア、業界ランキング、2020年から2025年までのデータに焦点を当てています。世界のマーケティング・アナリティクス・ソフトウェア市場における主要なステークホルダーの特定、最近の動向とセグメント収益に基づいて競争状況と市場ポジショニングの分析。
四.本マーケティング・アナリティクス・ソフトウェアのレポートでは関係者が市場の競争状況を包括的に理解し、事業戦略や市場戦略を的確に立てるのに役立つ洞察を提供することを目的としています。 売上高、成長動向、生産技術、用途、エンドユーザー産業の市場規模に関する詳細な評価と予測を提供し、意思決定者に強力なデータサポートを提供します。
章の概要第1章:マーケティング・アナリティクス・ソフトウェアのレポート範囲、各市場セグメントの市場規模、将来の開発可能性などを含む、さまざまな市場セグメントのエグゼクティブサマリー(タイプ別およびアプリケーション別など)を紹介します。市場の現状と、短期から中期、および長期的な進化の可能性を高度に見ることができます。(2020~2031)
第2章: マーケティング・アナリティクス・ソフトウェアの世界と主要生産者(地域/国)の生産/アウトプット。各生産者の生産量と今後6年間の発展可能性を定量的に分析しています。(2020~2031)
第3章:世界、地域、国レベルにおけるマーケティング・アナリティクス・ソフトウェアの売上(消費)、収益。各地域とその主要国の市場規模と発展の可能性を定量的に分析し、世界の各国の市場発展、将来の発展の見通し、市場空間を紹介します。(2020~2031)
第4章マーケティング・アナリティクス・ソフトウェアメーカーの競争状況、価格、売上高、収益、市場シェアと業界ランキング、最新の開発計画、合併、買収情報などの詳細分析。(2020~2025)
第5章:マーケティング・アナリティクス・ソフトウェアの各市場セグメントの売上高、収益、平均価格、および開発可能性をカバーした種類別のさまざまな市場セグメントの分析を提供し、読者がさまざまな市場セグメントでブルーオーシャン市場を見つけるのに役立ちます。(2020~2031)
第6章:アプリケーション別の様々な市場セグメントの分析を提供し、各市場セグメントの売上高、収益、平均価格、発展の可能性をカバーし、読者が異なる下流市場でのブルーオーシャン市場を見つけるのに役立ちます。(2020~2031)
第7章:北米(米国・カナダ):タイプ別、用途別、国別、セグメント別の売上高、収益。(2020~2031)
第8章:ヨーロッパ:タイプ別、用途別、国別、セグメント別の売上高と収益。(2020~2031)
第9章:中国:タイプ別、アプリケーション別、セグメント別の売上高、収益。(2020~2031)
第10章:アジア(中国を除く):タイプ別、用途別、地域別、セグメント別の売上高、収益。(2020~2031)
第11章:中東、アフリカ、中南米:タイプ別、用途別、国別、セグメント別の売上高、収益。(2020~2031)
第12章:マーケティング・アナリティクス・ソフトウェアの主要メーカーの概要を提供し、製品の説明と仕様、マーケティング・アナリティクス・ソフトウェアの売上高、収益、価格、粗利益率、最近の発展など、市場の主要企業の基本的な状況を詳細に紹介します。(2020~2025)
第13章:産業チェーン、販売チャネル、主要原材料、販売代理店および顧客の分析。
第14章:マーケティング・アナリティクス・ソフトウェアの市場動態、市場の最新の動向、市場の推進要因と制約要因、業界内のメーカーが直面する課題とリスク、業界内の関連政策の分析を紹介します。
第15章:レポートの要点と結論。
概要
Valued at US$ 4016 million in 2024, the global Marketing Analytics Software market is forecast to reach US$ 7542 million by 2030, at a CAGR of 11.1% during the forecast period. Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales. Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce. Report Includes This report presents an overview of global market for Marketing Analytics Software market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030. This report researches the key producers of Marketing Analytics Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Analytics Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries. This report focuses on the Marketing Analytics Software revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Analytics Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way. This report analyzes the segments data by End User and by Vertical Industry, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Analytics Software revenue, projected growth trends, production technology, application and end-user industry. Descriptive company profiles of the major global players, including HubSpot, Semrush, Google Analytics, Tableau, ClickUp, AgencyAnalytics, OWOX BI, Whatagraph, Sensor Tower, MoEngage, etc. Market Segmentation By Company HubSpot Semrush Google Analytics Tableau ClickUp AgencyAnalytics OWOX BI Whatagraph Sensor Tower MoEngage SAP Emarsys SALESmanago CleverTap Act-On Software TapClicks Ometria Adverity Optimove Funnel Mailchimp Segment by End User SMEs Large Enterprises Segment by Vertical Industry Retail and eCommerce BFSI Media and Entertainment Travel and Hospitality Education Others By Region North America United States Canada Asia-Pacific China Japan South Korea Southeast Asia India Australia Rest of Asia Europe Germany France U.K. Italy Russia Nordic Countries Rest of Europe Latin America Mexico Brazil Rest of South America Middle East & Africa Turkey Saudi Arabia UAE Rest of MEA Chapter Outline Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term. Chapter 2: Revenue of Marketing Analytics Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry. Chapter 3: Detailed analysis of Marketing Analytics Software companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc. Chapter 4: Provides the analysis of various market segments by End User, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments. Chapter 5: Provides the analysis of various market segments by Vertical Industry, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets. Chapter 6: North America (US & Canada) by End User, by Vertical Industry and by country, revenue for each segment. Chapter 7: Europe by End User, by Vertical Industry and by country, revenue for each segment. Chapter 8: China by End User, and by Vertical Industry, revenue for each segment. Chapter 9: Asia (excluding China) by End User, by Vertical Industry and by region, revenue for each segment. Chapter 10: Middle East, Africa, and Latin America by End User, by Vertical Industry and by country, revenue for each segment. Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Analytics Software revenue, gross margin, and recent development, etc. Chapter 12: Analyst's Viewpoints/Conclusions
総目録
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by End User
1.2.1 Global Marketing Analytics Software Market Size Growth Rate by End User: 2020 VS 2024 VS 2031
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Vertical Industry
1.3.1 Global Marketing Analytics Software Market Share by Vertical Industry: 2020 VS 2024 VS 2031
1.3.2 Retail and eCommerce
1.3.3 BFSI
1.3.4 Media and Entertainment
1.3.5 Travel and Hospitality
1.3.6 Education
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Software Market Perspective (2020-2031)
2.2 Global Marketing Analytics Software Growth Trends by Region
2.2.1 Global Marketing Analytics Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Marketing Analytics Software Market Size by Region (2020-2031)
2.3 Marketing Analytics Software Market Dynamics
2.3.1 Marketing Analytics Software Industry Trends
2.3.2 Marketing Analytics Software Market Drivers
2.3.3 Marketing Analytics Software Market Challenges
2.3.4 Marketing Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Marketing Analytics Software by Players
3.1.1 Global Marketing Analytics Software Revenue by Players (2020-2025)
3.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2020-2025)
3.2 Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Marketing Analytics Software, Ranking by Revenue, 2023 VS 2024 VS 2025
3.4 Global Market Concentration Ratio
3.4.1 Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2024
3.5 Global Key Players of Marketing Analytics Software Head office and Area Served
3.6 Global Key Players of Marketing Analytics Software, Product and Application
3.7 Global Key Players of Marketing Analytics Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by End User
4.1 Global Marketing Analytics Software Historic Market Size by End User (2020-2025)
4.2 Global Marketing Analytics Software Forecasted Market Size by End User (2026-2031)
5 Breakdown Data by Vertical Industry
5.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2020-2025)
5.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2026-2031)
6 North America
6.1 North America Marketing Analytics Software Market Size (2020-2031)
6.2 North America Market Size by End User
6.2.1 North America Marketing Analytics Software Market Size by End User (2020-2031)
6.2.2 North America Marketing Analytics Software Market Share by End User (2020-2031)
6.3 North America Market Size by Vertical Industry
6.3.1 North America Marketing Analytics Software Market Size by Vertical Industry (2020-2031)
6.3.2 North America Marketing Analytics Software Market Share by Vertical Industry (2020-2031)
6.4 North America Market Size by Country
6.4.1 North America Marketing Analytics Software Market Size by Country: 2020 VS 2024 VS 2031
6.4.2 North America Marketing Analytics Software Market Size by Country (2020-2031)
6.4.3 United States
6.4.4 Canada
7 Europe
7.1 Europe Marketing Analytics Software Market Size (2020-2031)
7.2 Europe Market Size by End User
7.2.1 Europe Marketing Analytics Software Market Size by End User (2020-2031)
7.2.2 Europe Marketing Analytics Software Market Share by End User (2020-2031)
7.3 Europe Market Size by Vertical Industry
7.3.1 Europe Marketing Analytics Software Market Size by Vertical Industry (2020-2031)
7.3.2 Europe Marketing Analytics Software Market Share by Vertical Industry (2020-2031)
7.4 Europe Market Size by Country
7.4.1 Europe Marketing Analytics Software Market Size by Country: 2020 VS 2024 VS 2031
7.4.2 Europe Marketing Analytics Software Market Size by Country (2020-2025)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Marketing Analytics Software Market Size (2020-2031)
8.2 China Market Size by End User
8.2.1 China Marketing Analytics Software Market Size by End User (2020-2031)
8.2.2 China Marketing Analytics Software Market Share by End User (2020-2031)
8.3 China Market Size by Vertical Industry
8.3.1 China Marketing Analytics Software Market Size by Vertical Industry (2020-2031)
8.3.2 China Marketing Analytics Software Market Share by Vertical Industry (2020-2031)
9 Asia (excluding China)
9.1 Asia Marketing Analytics Software Market Size (2020-2031)
9.2 Asia Market Size by End User
9.2.1 Asia Marketing Analytics Software Market Size by End User (2020-2031)
9.2.2 Asia Marketing Analytics Software Market Share by End User (2020-2031)
9.3 Asia Market Size by Vertical Industry
9.3.1 Asia Marketing Analytics Software Market Size by Vertical Industry (2020-2031)
9.3.2 Asia Marketing Analytics Software Market Share by Vertical Industry (2020-2031)
9.4 Asia Market Size by Region
9.4.1 Asia Marketing Analytics Software Market Size by Region: 2020 VS 2024 VS 2031
9.4.2 Asia Marketing Analytics Software Market Size by Region (2020-2031)
9.4.3 Japan
9.4.4 South Korea
9.4.5 China Taiwan
9.4.6 Southeast Asia
9.4.7 India
9.4.8 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Marketing Analytics Software Market Size (2020-2031)
10.2 Middle East, Africa, and Latin America Market Size by End User
10.2.1 Middle East, Africa, and Latin America Marketing Analytics Software Market Size by End User (2020-2031)
10.2.2 Middle East, Africa, and Latin America Marketing Analytics Software Market Share by End User (2020-2031)
10.3 Middle East, Africa, and Latin America Market Size by Vertical Industry
10.3.1 Middle East, Africa, and Latin America Marketing Analytics Software Market Size by Vertical Industry (2020-2031)
10.3.2 Middle East, Africa, and Latin America Market Share by Vertical Industry (2020-2031)
10.4 Middle East, Africa, and Latin America Market Size by Country
10.4.1 Middle East, Africa, and Latin America Marketing Analytics Software Market Size by Country: 2020 VS 2024 VS 2031
10.4.2 Middle East, Africa, and Latin America Marketing Analytics Software Market Size by Country (2020-2031)
10.4.3 Brazil
10.4.4 Mexico
10.4.5 Turkey
10.4.6 Saudi Arabia
10.4.7 Israel
10.4.8 GCC Countries
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Details
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Software Business (2020-2025)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Details
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Software Business (2020-2025)
11.2.5 Semrush Recent Development
11.3 Google Analytics
11.3.1 Google Analytics Company Details
11.3.2 Google Analytics Business Overview
11.3.3 Google Analytics Marketing Analytics Software Introduction
11.3.4 Google Analytics Revenue in Marketing Analytics Software Business (2020-2025)
11.3.5 Google Analytics Recent Development
11.4 Tableau
11.4.1 Tableau Company Details
11.4.2 Tableau Business Overview
11.4.3 Tableau Marketing Analytics Software Introduction
11.4.4 Tableau Revenue in Marketing Analytics Software Business (2020-2025)
11.4.5 Tableau Recent Development
11.5 ClickUp
11.5.1 ClickUp Company Details
11.5.2 ClickUp Business Overview
11.5.3 ClickUp Marketing Analytics Software Introduction
11.5.4 ClickUp Revenue in Marketing Analytics Software Business (2020-2025)
11.5.5 ClickUp Recent Development
11.6 AgencyAnalytics
11.6.1 AgencyAnalytics Company Details
11.6.2 AgencyAnalytics Business Overview
11.6.3 AgencyAnalytics Marketing Analytics Software Introduction
11.6.4 AgencyAnalytics Revenue in Marketing Analytics Software Business (2020-2025)
11.6.5 AgencyAnalytics Recent Development
11.7 OWOX BI
11.7.1 OWOX BI Company Details
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2020-2025)
11.7.5 OWOX BI Recent Development
11.8 Whatagraph
11.8.1 Whatagraph Company Details
11.8.2 Whatagraph Business Overview
11.8.3 Whatagraph Marketing Analytics Software Introduction
11.8.4 Whatagraph Revenue in Marketing Analytics Software Business (2020-2025)
11.8.5 Whatagraph Recent Development
11.9 Sensor Tower
11.9.1 Sensor Tower Company Details
11.9.2 Sensor Tower Business Overview
11.9.3 Sensor Tower Marketing Analytics Software Introduction
11.9.4 Sensor Tower Revenue in Marketing Analytics Software Business (2020-2025)
11.9.5 Sensor Tower Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Details
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Software Business (2020-2025)
11.10.5 MoEngage Recent Development
11.11 SAP Emarsys
11.11.1 SAP Emarsys Company Details
11.11.2 SAP Emarsys Business Overview
11.11.3 SAP Emarsys Marketing Analytics Software Introduction
11.11.4 SAP Emarsys Revenue in Marketing Analytics Software Business (2020-2025)
11.11.5 SAP Emarsys Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Details
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2020-2025)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Details
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Software Business (2020-2025)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Details
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2020-2025)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Details
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Software Business (2020-2025)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Details
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Software Business (2020-2025)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Details
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Software Business (2020-2025)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Details
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Software Business (2020-2025)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Details
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Software Business (2020-2025)
11.19.5 Funnel Recent Development
11.20 Mailchimp
11.20.1 Mailchimp Company Details
11.20.2 Mailchimp Business Overview
11.20.3 Mailchimp Marketing Analytics Software Introduction
11.20.4 Mailchimp Revenue in Marketing Analytics Software Business (2020-2025)
11.20.5 Mailchimp Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
表と図のリスト
List of Tables Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million): 2020 VS 2024 VS 2031 Table 2. Key Players of SMEs Table 3. Key Players of Large Enterprises Table 4. Global Marketing Analytics Software Market Size Growth by Vertical Industry (US$ Million): 2020 VS 2024 VS 2031 Table 5. Global Marketing Analytics Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2020 VS 2024 VS 2031 Table 6. Global Market Size by Region (2020-2031) & (US$ Million) Table 7. Global Marketing Analytics Software Market Share by Region (2020-2031) Table 8. Market Trends Table 9. Market Drivers Table 10. Market Challenges Table 11. Market Restraints Table 12. Global Marketing Analytics Software Revenue by Players (2020-2025) & (US$ Million) Table 13. Global Marketing Analytics Software Market Share by Players (2020-2025) Table 14. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024) Table 15. Global Marketing Analytics Software Industry Ranking 2023 VS 2024 Table 16. Global 5 Largest Players Market Share by Marketing Analytics Software Revenue (CR5 and HHI) & (2020-2025) Table 17. Global Key Players of Marketing Analytics Software, Headquarters and Area Served Table 18. Global Key Players of Marketing Analytics Software, Product and Application Table 19. Global Key Players of Marketing Analytics Software, Date of Enter into This Industry Table 20. Mergers & Acquisitions, Expansion Plans Table 21. Global Market Size by End User (2020-2025) & (US$ Million) Table 22. Global Marketing Analytics Software Revenue Market Share by End User (2020-2025) Table 23. Global Forecasted Market Size by End User (2026-2031) & (US$ Million) Table 24. Global Marketing Analytics Software Revenue Market Share by End User (2026-2031) Table 25. Global Market Size by Vertical Industry (2020-2025) & (US$ Million) Table 26. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2020-2025) Table 27. Global Forecasted Market Size by Vertical Industry (2026-2031) & (US$ Million) Table 28. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2026-2031) Table 29. North America Market Size by End User (2020-2031) & (US$ Million) Table 30. North America Market Size by Vertical Industry (2020-2031) & (US$ Million) Table 31. North America Marketing Analytics Software Growth Rate (CAGR) by Country (US$ Million): 2020 VS 2024 VS 2031 Table 32. North America Market Size by Country (2020-2031) & (US$ Million) Table 33. Europe Market Size by End User (2020-2031) & (US$ Million) Table 34. Europe Market Size by Vertical Industry (2020-2031) & (US$ Million) Table 35. Europe Marketing Analytics Software Growth Rate (CAGR) by Country (US$ Million): 2020 VS 2024 VS 2031 Table 36. Europe Market Size by Country (2020-2025) & (US$ Million) Table 37. China Market Size by End User (2020-2031) & (US$ Million) Table 38. China Market Size by Vertical Industry (2020-2031) & (US$ Million) Table 39. Asia Market Size by End User (2020-2031) & (US$ Million) Table 40. Asia Market Size by Vertical Industry (2020-2025) & (US$ Million) Table 41. Asia Marketing Analytics Software Growth Rate (CAGR) by Region (US$ Million): 2020 VS 2024 VS 2031 Table 42. Asia Market Size by Region (2020-2031) & (US$ Million) Table 43. Middle East, Africa, and Latin America Market Size by End User (2020-2031) & (US$ Million) Table 44. Middle East, Africa, and Latin America Market Size by Vertical Industry (2020-2031) & (US$ Million) Table 45. Middle East, Africa, and Latin America Marketing Analytics Software Growth Rate (CAGR) by Country (US$ Million): 2020 VS 2024 VS 2031 Table 46. Middle East, Africa, and Latin America Market Size by Country (2020-2031) & (US$ Million) Table 47. HubSpot Company Details Table 48. HubSpot Business Overview Table 49. HubSpot Marketing Analytics Software Product Table 50. HubSpot Revenue (2020-2025) & (US$ Million) Table 51. HubSpot Recent Development Table 52. Semrush Company Details Table 53. Semrush Business Overview Table 54. Semrush Marketing Analytics Software Product Table 55. Semrush Revenue (2020-2025) & (US$ Million) Table 56. Semrush Recent Development Table 57. Google Analytics Company Details Table 58. Google Analytics Business Overview Table 59. Google Analytics Marketing Analytics Software Product Table 60. Google Analytics Revenue (2020-2025) & (US$ Million) Table 61. Google Analytics Recent Development Table 62. Tableau Company Details Table 63. Tableau Business Overview Table 64. Tableau Marketing Analytics Software Product Table 65. Tableau Revenue (2020-2025) & (US$ Million) Table 66. Tableau Recent Development Table 67. ClickUp Company Details Table 68. ClickUp Business Overview Table 69. ClickUp Marketing Analytics Software Product Table 70. ClickUp Revenue (2020-2025) & (US$ Million) Table 71. ClickUp Recent Development Table 72. AgencyAnalytics Company Details Table 73. AgencyAnalytics Business Overview Table 74. AgencyAnalytics Marketing Analytics Software Product Table 75. AgencyAnalytics Revenue (2020-2025) & (US$ Million) Table 76. AgencyAnalytics Recent Development Table 77. OWOX BI Company Details Table 78. OWOX BI Business Overview Table 79. OWOX BI Marketing Analytics Software Product Table 80. OWOX BI Revenue (2020-2025) & (US$ Million) Table 81. OWOX BI Recent Development Table 82. Whatagraph Company Details Table 83. Whatagraph Business Overview Table 84. Whatagraph Marketing Analytics Software Product Table 85. Whatagraph Revenue (2020-2025) & (US$ Million) Table 86. Whatagraph Recent Development Table 87. Sensor Tower Company Details Table 88. Sensor Tower Business Overview Table 89. Sensor Tower Marketing Analytics Software Product Table 90. Sensor Tower Revenue (2020-2025) & (US$ Million) Table 91. Sensor Tower Recent Development Table 92. MoEngage Company Details Table 93. MoEngage Business Overview Table 94. MoEngage Marketing Analytics Software Product Table 95. MoEngage Revenue (2020-2025) & (US$ Million) Table 96. MoEngage Recent Development Table 97. SAP Emarsys Company Details Table 98. SAP Emarsys Business Overview Table 99. SAP Emarsys Marketing Analytics Software Product Table 100. SAP Emarsys Revenue (2020-2025) & (US$ Million) Table 101. SAP Emarsys Recent Development Table 102. SALESmanago Company Details Table 103. SALESmanago Business Overview Table 104. SALESmanago Marketing Analytics Software Product Table 105. SALESmanago Revenue (2020-2025) & (US$ Million) Table 106. SALESmanago Recent Development Table 107. CleverTap Company Details Table 108. CleverTap Business Overview Table 109. CleverTap Marketing Analytics Software Product Table 110. CleverTap Revenue (2020-2025) & (US$ Million) Table 111. CleverTap Recent Development Table 112. Act-On Software Company Details Table 113. Act-On Software Business Overview Table 114. Act-On Software Marketing Analytics Software Product Table 115. Act-On Software Revenue (2020-2025) & (US$ Million) Table 116. Act-On Software Recent Development Table 117. TapClicks Company Details Table 118. TapClicks Business Overview Table 119. TapClicks Marketing Analytics Software Product Table 120. TapClicks Revenue (2020-2025) & (US$ Million) Table 121. TapClicks Recent Development Table 122. Ometria Company Details Table 123. Ometria Business Overview Table 124. Ometria Marketing Analytics Software Product Table 125. Ometria Revenue (2020-2025) & (US$ Million) Table 126. Ometria Recent Development Table 127. Adverity Company Details Table 128. Adverity Business Overview Table 129. Adverity Marketing Analytics Software Product Table 130. Adverity Revenue (2020-2025) & (US$ Million) Table 131. Adverity Recent Development Table 132. Optimove Company Details Table 133. Optimove Business Overview Table 134. Optimove Marketing Analytics Software Product Table 135. Optimove Revenue (2020-2025) & (US$ Million) Table 136. Optimove Recent Development Table 137. Funnel Company Details Table 138. Funnel Business Overview Table 139. Funnel Marketing Analytics Software Product Table 140. Funnel Revenue (2020-2025) & (US$ Million) Table 141. Funnel Recent Development Table 142. Mailchimp Company Details Table 143. Mailchimp Business Overview Table 144. Mailchimp Marketing Analytics Software Product Table 145. Mailchimp Revenue (2020-2025) & (US$ Million) Table 146. Mailchimp Recent Development Table 147. Research Programs/Design for This Report Table 148. Key Data Information from Secondary Sources Table 149. Key Data Information from Primary Sources List of Figures Figure 1. Global Marketing Analytics Software Market Size Growth Rate by End User, 2020 VS 2024 VS 2031 (US$ Million) Figure 2. Global Marketing Analytics Software Market Share by End User: 2024 VS 2031 Figure 3. SMEs Features Figure 4. Large Enterprises Features Figure 5. Global Marketing Analytics Software Market Size Growth Rate by Vertical Industry, 2020 VS 2024 VS 2031 (US$ Million) Figure 6. Global Marketing Analytics Software Market Share by Vertical Industry: 2024 VS 2031 Figure 7. Retail and eCommerce Case Studies Figure 8. BFSI Case Studies Figure 9. Media and Entertainment Case Studies Figure 10. Travel and Hospitality Case Studies Figure 11. Education Case Studies Figure 12. Others Case Studies Figure 13. Marketing Analytics Software Report Years Considered Figure 14. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2020-2031 Figure 15. Global Marketing Analytics Software Market Size, (US$ Million), 2020 VS 2024 VS 2031 Figure 16. Global Marketing Analytics Software Market Share by Region: 2024 VS 2031 Figure 17. Global Marketing Analytics Software Market Share by Players in 2024 Figure 18. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024) Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Software Revenue in 2024 Figure 20. North America Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 21. North America Marketing Analytics Software Market Share by End User (2020-2031) Figure 22. North America Marketing Analytics Software Market Share by Vertical Industry (2020-2031) Figure 23. North America Marketing Analytics Software Market Share by Country (2020-2031) Figure 24. United States Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 25. Canada Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 26. Europe Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 27. Europe Marketing Analytics Software Market Share by End User (2020-2031) Figure 28. Europe Marketing Analytics Software Market Share by Vertical Industry (2020-2031) Figure 29. Europe Marketing Analytics Software Market Share by Country (2020-2031) Figure 30. Germany Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 31. France Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 32. U.K. Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 33. Italy Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 34. Russia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 35. Nordic Countries Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 36. China Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 37. China Marketing Analytics Software Market Share by End User (2020-2031) Figure 38. China Marketing Analytics Software Market Share by Vertical Industry (2020-2031) Figure 39. Asia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 40. Asia Marketing Analytics Software Market Share by End User (2020-2031) Figure 41. Asia Marketing Analytics Software Market Share by Vertical Industry (2020-2031) Figure 42. Asia Marketing Analytics Software Market Share by Region (2020-2031) Figure 43. Japan Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 44. South Korea Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 45. China Taiwan Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 46. Southeast Asia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 47. India Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 48. Australia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 49. Middle East, Africa, and Latin America Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 50. Middle East, Africa, and Latin America Marketing Analytics Software Market Share by End User (2020-2031) Figure 51. Middle East, Africa, and Latin America Marketing Analytics Software Market Share by Vertical Industry (2020-2031) Figure 52. Middle East, Africa, and Latin America Marketing Analytics Software Market Share by Country (2020-2031) Figure 53. Brazil Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 54. Mexico Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 55. Turkey Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 56. Saudi Arabia Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 57. Israel Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 58. GCC Countries Marketing Analytics Software Market Size YoY Growth (2020-2031) & (US$ Million) Figure 59. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 60. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 61. Google Analytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 62. Tableau Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 63. ClickUp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 64. AgencyAnalytics Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 65. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 66. Whatagraph Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 67. Sensor Tower Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 68. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 69. SAP Emarsys Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 70. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 71. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 72. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 73. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 74. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 75. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 76. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 77. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 78. Mailchimp Revenue Growth Rate in Marketing Analytics Software Business (2020-2025) Figure 79. Bottom-up and Top-down Approaches for This Report Figure 80. Data Triangulation Figure 81. Key Executives Interviewed
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