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マーケティング・アナリティクス世界市場の発展状況と動向 2024-2030

英文タイトル: Global Marketing Analytics Market Insights, Forecast to 2030

マーケティング・アナリティクス世界市場の発展状況と動向 2024-2030
  • レポートID:283689
  • 発表時期:2024-04-25
  • 訪問回数:480
  • ページ数:115
  • レポート形式:PDF
  • レポート言語:英語、日本語
  • グラフ数:141
  • レポートカテゴリ: ソフト及び商業サービス

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biaoTi

概要

本報告書はマーケティング・アナリティクス市場規模の世界市場の概要を紹介します。2019~2023年の歴史的な市場収益データ、2024年の予想、および2030年までのCAGRの予測を含む世界市場動向の分析。レポートはマーケティング・アナリティクスの主要メーカーを詳細に分析し、地域別・国別の収益プロフィールを明らかにしています。 本レポートでは特に、主要地域/国別のセグメントとサブセグメントについて、将来の市場ポテンシャルの探索と予測に焦点を当てています。 複数の地域にわたる包括的なデータと市場価値分析により、読者は包括的かつ詳細な市場洞察を得ることができます。

世界のマーケティング・アナリティクス市場の主な参加者である企業概要、収益、粗利益率、ポートフォリオ、地理的位置、重要な発展について、次のパラメータに基づいて説明します。レポートはマーケティング・アナリティクスのメーカー、地域、種類と端末業界の角度から世界と主要地域の市場現状と将来性を研究した、このレポートでは、世界と主要地域のトップメーカーを分析し、タイプとアプリケーション/端末業界別にマーケティング・アナリティクス市場を分類しています。本研究に含まれる主な企業は:Google、Adobe、Salesforce、Oracle、Accenture、IBM、Wipro Corporation、SAS、Teradata、Microsoft Corporation、McKinsey & Company、Harte Hank、Pegasystems、NGData、Experian、Tableau Software、GoodData、Neustar

地域別市場区分、地域別分析は以下の通り:
    アメリカとカナダ
    中国
    アジア
    ヨーロッパ
    中東、アフリカ、ラテンアメリカ

タイプ別市場セグメント:
Software Platform
Professional Services
Hosting Service

用途別の市場セグメント:
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other

レポートの詳細内容
世界のマーケティング・アナリティクス市場の現状と将来について、グローバルの主要地域を中心に包括的に分析しています。 当レポートでは、多角的な分析を通じて、市場プレイヤー、地域分布、マーケティング・アナリティクスタイプ、最終用途アプリケーションなどの主要分野を掘り下げ、読者に包括的な市場洞察を提供しています。 レポートは主要企業のマーケティング・アナリティクス収益、市場シェア、業界ランキング、2019年から2024年までのデータに焦点を当てています。世界のマーケティング・アナリティクス市場における主要なステークホルダーの特定、最近の動向とセグメント収益に基づいて競争状況と市場ポジショニングの分析。また、当レポートでは、世界市場の主要プレイヤーを特定し、プロファイルを作成するとともに、マーケティング・アナリティクス市場を綿密に分類・応用することで、読者が市場構造とダイナミクスをより正確に把握できるようにし、十分な情報に基づいた意思決定と戦略立案に強力なサポートを提供しています。

マーケティング・アナリティクスのレポートは2019年から2030年までのタイプ別およびアプリケーション別、収益、成長率別のセグメントデータを分析します。収益、予測成長傾向、アプリケーション、およびエンドユーザー業界の市場規模を評価および予測します。

章の概要
1章:マーケティング・アナリティクスのレポートの報告範囲、各セグメントの市場規模、将来の開発可能性などを含む、さまざまな市場セグメント(製品タイプ、用途など)のエグゼクティブサマリーを紹介します。市場の現状と、短期から中期、および長期的な進化の可能性をハイレベルに見ることができます。(20192030
2章:マーケティング・アナリティクスの世界及び地域レベルでの売上高。各地域とその主要国の市場規模と発展の可能性を定量的に分析し、世界各国の市場発展、今後の発展展望、市場空間、生産能力などを紹介する。また、市場ダイナミクス、市場の最新動向、市場の推進要因と制限要因、業界企業が直面する課題とリスク、業界の関連政策の分析などを紹介しています。(20192030
3マーケティング・アナリティクス企業の競争状況、収益、市場シェアと業界ランキング、最新の開発計画、合併・買収情報などの詳細分析。(20192030
4章:各市場セグメントの収益と開発の可能性をカバーし、種類別のさまざまな市場セグメントの分析を提供し、読者がさまざまな市場セグメントでブルーオーシャン市場を見つけるのに役立ちます。(20192024
5章:マーケティング・アナリティクスの各市場セグメントの収益と開発の可能性をカバーするアプリケーション別のさまざまな市場セグメントの分析を提供し、読者がさまざまな下流市場でブルーオーシャン市場を見つけるのに役立ちます。(20192030
6章:北米(米国、カナダ)のタイプ別、アプリケーション別、国別、各セグメントの収益。(20192030
7章:ヨーロッパのタイプ別、アプリケーション別、国別、各セグメントの収益。(20192030
8章:中国の種類別、および用途別、各セグメントの収益。(20192030
9章アジア(中国を除く)の種類別、用途別、地域別、セグメントごとの収益。(20192030
10章:中東、アフリカ、ラテンアメリカの種類別、アプリケーション別、国別、各セグメントの収益。(20192030
11章:マーケティング・アナリティクスの主要企業の概要を提供し、製品の説明と仕様、マーケティング・アナリティクスの収益、粗利益率、最近の展開など、市場の主要企業の基本状況を詳細に紹介します。(20192024
12章:アナリストの見解/結論

biaoTi

概要

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
Market Analysis and Insights: Global Marketing Analytics Market
The global Marketing Analytics market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Marketing Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The China market for Marketing Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The Europe market for Marketing Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The global key companies of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Marketing Analytics is widely used in various fields, such as Retail and Consumer Goods, Healthcare, Travel and Hospitality and Automotive, etc. Retail and Consumer Goods provides greatest supports to the Marketing Analytics industry development. In 2023, global % revenue of Marketing Analytics went into Retail and Consumer Goods filed and the proportion will reach to % in 2030. 
Report Covers:
This report presents an overview of global market for Marketing Analytics market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030. 
This report researches the key producers of Marketing Analytics, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Analytics, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Marketing Analytics revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Analytics market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Analytics revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc.

Market Segmentation
By Company
    Google
    Adobe
    Salesforce
    Oracle
    Accenture
    IBM
    Wipro Corporation
    SAS
    Teradata
    Microsoft Corporation
    McKinsey & Company
    Harte Hank
    Pegasystems
    NGData
    Experian
    Tableau Software
    GoodData
    Neustar

Segment by Type
    By Modality
        Software Platform
        Professional Services
        Hosting Service
    By Marketing Mode
        Social Media Marketing
        Email Marketing
        SEO Marketing
        Pay Per Click Marketing
        Display Marketing
        Video Marketing
        Content Marketing
        Campaign Management Marketing
    By Metrics
        Based On Open Rates
        Based On Click-Through Rates

Segment by Application
    Retail and Consumer Goods
    Healthcare
    Travel and Hospitality
    Automotive
    Telecommunication
    Education
    Manufacturing
    Other

By Region
    North America
        United States
        Canada
    Europe
        Germany
        France
        UK
        Italy
        Russia
        Nordic Countries
        Rest of Europe
    China
    Asia (excluding China)
        Japan
        South Korea
        China Taiwan
       Southeast Asia
        India
    Latin America, Middle East & Africa
        Brazil
        Mexico
        Turkey
        Israel
        GCC Countries

Chapter Outline
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Marketing Analytics in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Analytics revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
biaoTi

総目録

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Software Platform
1.2.3 Professional Services
1.2.4 Hosting Service
1.3 Market by Application
1.3.1 Global Marketing Analytics Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Retail and Consumer Goods
1.3.3 Healthcare
1.3.4 Travel and Hospitality
1.3.5 Automotive
1.3.6 Telecommunication
1.3.7 Education
1.3.8 Manufacturing
1.3.9 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered

2 Global Growth Trends
2.1 Global Marketing Analytics Market Perspective (2019-2030)
2.2 Global Marketing Analytics Growth Trends by Region
2.2.1 Marketing Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Market Dynamics
2.3.1 Marketing Analytics Industry Trends
2.3.2 Marketing Analytics Market Drivers
2.3.3 Marketing Analytics Market Challenges
2.3.4 Marketing Analytics Market Restraints

3 Competition Landscape by Key Players
3.1 Global Revenue Marketing Analytics by Players
3.1.1 Global Marketing Analytics Revenue by Players (2019-2024)
3.1.2 Global Marketing Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Marketing Analytics, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Marketing Analytics Market Concentration Ratio
3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2023
3.5 Global Key Players of Marketing Analytics Head office and Area Served
3.6 Global Key Players of Marketing Analytics, Product and Application
3.7 Global Key Players of Marketing Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans

4 Marketing Analytics Breakdown Data by Type
4.1 Global Marketing Analytics Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Forecasted Market Size by Type (2025-2030)

5 Marketing Analytics Breakdown Data by Application
5.1 Global Marketing Analytics Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Forecasted Market Size by Application (2025-2030)

6 North America
6.1 North America Marketing Analytics Market Size (2019-2030)
6.2 North America Marketing Analytics Market Size by Type
6.2.1 North America Marketing Analytics Market Size by Type (2019-2024)
6.2.2 North America Marketing Analytics Market Size by Type (2025-2030)
6.2.3 North America Marketing Analytics Market Share by Type (2019-2030)
6.3 North America Marketing Analytics Market Size by Application
6.3.1 North America Marketing Analytics Market Size by Application (2019-2024)
6.3.2 North America Marketing Analytics Market Size by Application (2025-2030)
6.3.3 North America Marketing Analytics Market Share by Application (2019-2030)
6.4 North America Marketing Analytics Market Size by Country
6.4.1 North America Marketing Analytics Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Marketing Analytics Market Size by Country (2019-2024)
6.4.3 North America Marketing Analytics Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada

7 Europe
7.1 Europe Marketing Analytics Market Size (2019-2030)
7.2 Europe Marketing Analytics Market Size by Type
7.2.1 Europe Marketing Analytics Market Size by Type (2019-2024)
7.2.2 Europe Marketing Analytics Market Size by Type (2025-2030)
7.2.3 Europe Marketing Analytics Market Share by Type (2019-2030)
7.3 Europe Marketing Analytics Market Size by Application
7.3.1 Europe Marketing Analytics Market Size by Application (2019-2024)
7.3.2 Europe Marketing Analytics Market Size by Application (2025-2030)
7.3.3 Europe Marketing Analytics Market Share by Application (2019-2030)
7.4 Europe Marketing Analytics Market Size by Country
7.4.1 Europe Marketing Analytics Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Marketing Analytics Market Size by Country (2019-2024)
7.4.3 Europe Marketing Analytics Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries

8 China
8.1 China Marketing Analytics Market Size (2019-2030)
8.2 China Marketing Analytics Market Size by Type
8.2.1 China Marketing Analytics Market Size by Type (2019-2024)
8.2.2 China Marketing Analytics Market Size by Type (2025-2030)
8.2.3 China Marketing Analytics Market Share by Type (2019-2030)
8.3 China Marketing Analytics Market Size by Application
8.3.1 China Marketing Analytics Market Size by Application (2019-2024)
8.3.2 China Marketing Analytics Market Size by Application (2025-2030)
8.3.3 China Marketing Analytics Market Share by Application (2019-2030)

9 Asia (excluding China)
9.1 Asia Marketing Analytics Market Size (2019-2030)
9.2 Asia Marketing Analytics Market Size by Type
9.2.1 Asia Marketing Analytics Market Size by Type (2019-2024)
9.2.2 Asia Marketing Analytics Market Size by Type (2025-2030)
9.2.3 Asia Marketing Analytics Market Share by Type (2019-2030)
9.3 Asia Marketing Analytics Market Size by Application
9.3.1 Asia Marketing Analytics Market Size by Application (2019-2024)
9.3.2 Asia Marketing Analytics Market Size by Application (2025-2030)
9.3.3 Asia Marketing Analytics Market Share by Application (2019-2030)
9.4 Asia Marketing Analytics Market Size by Region
9.4.1 Asia Marketing Analytics Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Marketing Analytics Market Size by Region (2019-2024)
9.4.3 Asia Marketing Analytics Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia

10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Marketing Analytics Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type
10.2.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Marketing Analytics Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application
10.3.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Marketing Analytics Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country
10.4.1 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries

11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Marketing Analytics Introduction
11.1.4 Google Revenue in Marketing Analytics Business (2019-2024)
11.1.5 Google Recent Developments
11.2 Adobe
11.2.1 Adobe Company Details
11.2.2 Adobe Business Overview
11.2.3 Adobe Marketing Analytics Introduction
11.2.4 Adobe Revenue in Marketing Analytics Business (2019-2024)
11.2.5 Adobe Recent Developments
11.3 Salesforce
11.3.1 Salesforce Company Details
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Marketing Analytics Introduction
11.3.4 Salesforce Revenue in Marketing Analytics Business (2019-2024)
11.3.5 Salesforce Recent Developments
11.4 Oracle
11.4.1 Oracle Company Details
11.4.2 Oracle Business Overview
11.4.3 Oracle Marketing Analytics Introduction
11.4.4 Oracle Revenue in Marketing Analytics Business (2019-2024)
11.4.5 Oracle Recent Developments
11.5 Accenture
11.5.1 Accenture Company Details
11.5.2 Accenture Business Overview
11.5.3 Accenture Marketing Analytics Introduction
11.5.4 Accenture Revenue in Marketing Analytics Business (2019-2024)
11.5.5 Accenture Recent Developments
11.6 IBM
11.6.1 IBM Company Details
11.6.2 IBM Business Overview
11.6.3 IBM Marketing Analytics Introduction
11.6.4 IBM Revenue in Marketing Analytics Business (2019-2024)
11.6.5 IBM Recent Developments
11.7 Wipro Corporation
11.7.1 Wipro Corporation Company Details
11.7.2 Wipro Corporation Business Overview
11.7.3 Wipro Corporation Marketing Analytics Introduction
11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2019-2024)
11.7.5 Wipro Corporation Recent Developments
11.8 SAS
11.8.1 SAS Company Details
11.8.2 SAS Business Overview
11.8.3 SAS Marketing Analytics Introduction
11.8.4 SAS Revenue in Marketing Analytics Business (2019-2024)
11.8.5 SAS Recent Developments
11.9 Teradata
11.9.1 Teradata Company Details
11.9.2 Teradata Business Overview
11.9.3 Teradata Marketing Analytics Introduction
11.9.4 Teradata Revenue in Marketing Analytics Business (2019-2024)
11.9.5 Teradata Recent Developments
11.10 Microsoft Corporation
11.10.1 Microsoft Corporation Company Details
11.10.2 Microsoft Corporation Business Overview
11.10.3 Microsoft Corporation Marketing Analytics Introduction
11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2019-2024)
11.10.5 Microsoft Corporation Recent Developments
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Details
11.11.2 McKinsey & Company Business Overview
11.11.3 McKinsey & Company Marketing Analytics Introduction
11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2019-2024)
11.11.5 McKinsey & Company Recent Developments
11.12 Harte Hank
11.12.1 Harte Hank Company Details
11.12.2 Harte Hank Business Overview
11.12.3 Harte Hank Marketing Analytics Introduction
11.12.4 Harte Hank Revenue in Marketing Analytics Business (2019-2024)
11.12.5 Harte Hank Recent Developments
11.13 Pegasystems
11.13.1 Pegasystems Company Details
11.13.2 Pegasystems Business Overview
11.13.3 Pegasystems Marketing Analytics Introduction
11.13.4 Pegasystems Revenue in Marketing Analytics Business (2019-2024)
11.13.5 Pegasystems Recent Developments
11.14 NGData
11.14.1 NGData Company Details
11.14.2 NGData Business Overview
11.14.3 NGData Marketing Analytics Introduction
11.14.4 NGData Revenue in Marketing Analytics Business (2019-2024)
11.14.5 NGData Recent Developments
11.15 Experian
11.15.1 Experian Company Details
11.15.2 Experian Business Overview
11.15.3 Experian Marketing Analytics Introduction
11.15.4 Experian Revenue in Marketing Analytics Business (2019-2024)
11.15.5 Experian Recent Developments
11.16 Tableau Software
11.16.1 Tableau Software Company Details
11.16.2 Tableau Software Business Overview
11.16.3 Tableau Software Marketing Analytics Introduction
11.16.4 Tableau Software Revenue in Marketing Analytics Business (2019-2024)
11.16.5 Tableau Software Recent Developments
11.17 GoodData
11.17.1 GoodData Company Details
11.17.2 GoodData Business Overview
11.17.3 GoodData Marketing Analytics Introduction
11.17.4 GoodData Revenue in Marketing Analytics Business (2019-2024)
11.17.5 GoodData Recent Developments
11.18 Neustar
11.18.1 Neustar Company Details
11.18.2 Neustar Business Overview
11.18.3 Neustar Marketing Analytics Introduction
11.18.4 Neustar Revenue in Marketing Analytics Business (2019-2024)
11.18.5 Neustar Recent Developments

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

biaoTi

表と図のリスト

List of Tables
    Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million), 2019 VS 2023 VS 2030
    Table 2. Key Players of Software Platform
    Table 3. Key Players of Professional Services
    Table 4. Key Players of Hosting Service
    Table 5. Global Marketing Analytics Market Size Growth Rate by Application (US$ Million), 2019 VS 2023 VS 2030
    Table 6. Global Marketing Analytics Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 7. Global Marketing Analytics Market Size by Region (2019-2024) & (US$ Million)
    Table 8. Global Marketing Analytics Market Share by Region (2019-2024)
    Table 9. Global Marketing Analytics Forecasted Market Size by Region (2025-2030) & (US$ Million)
    Table 10. Global Marketing Analytics Market Share by Region (2025-2030)
    Table 11. Marketing Analytics Market Trends
    Table 12. Marketing Analytics Market Drivers
    Table 13. Marketing Analytics Market Challenges
    Table 14. Marketing Analytics Market Restraints
    Table 15. Global Marketing Analytics Revenue by Players (2019-2024) & (US$ Million)
    Table 16. Global Marketing Analytics Revenue Share by Players (2019-2024)
    Table 17. Global Top Marketing Analytics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
    Table 18. Global Marketing Analytics Industry Ranking 2022 VS 2023 VS 2024
    Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2019-2024)
    Table 20. Global Key Players of Marketing Analytics, Headquarters and Area Served
    Table 21. Global Key Players of Marketing Analytics, Product and Application
    Table 22. Global Key Players of Marketing Analytics, Product and Application
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 25. Global Marketing Analytics Revenue Market Share by Type (2019-2024)
    Table 26. Global Marketing Analytics Forecasted Market Size by Type (2025-2030) & (US$ Million)
    Table 27. Global Marketing Analytics Revenue Market Share by Type (2025-2030)
    Table 28. Global Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 29. Global Marketing Analytics Revenue Share by Application (2019-2024)
    Table 30. Global Marketing Analytics Forecasted Market Size by Application (2025-2030) & (US$ Million)
    Table 31. Global Marketing Analytics Revenue Share by Application (2025-2030)
    Table 32. North America Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 33. North America Marketing Analytics Market Size by Type (2025-2030) & (US$ Million)
    Table 34. North America Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 35. North America Marketing Analytics Market Size by Application (2025-2030) & (US$ Million)
    Table 36. North America Marketing Analytics Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 37. North America Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
    Table 38. North America Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
    Table 39. Europe Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 40. Europe Marketing Analytics Market Size by Type (2025-2030) & (US$ Million)
    Table 41. Europe Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 42. Europe Marketing Analytics Market Size by Application (2025-2030) & (US$ Million)
    Table 43. Europe Marketing Analytics Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 44. Europe Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
    Table 45. Europe Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
    Table 46. China Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 47. China Marketing Analytics Market Size by Type (2025-2030) & (US$ Million)
    Table 48. China Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 49. China Marketing Analytics Market Size by Application (2025-2030) & (US$ Million)
    Table 50. Asia Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 51. Asia Marketing Analytics Market Size by Type (2025-2030) & (US$ Million)
    Table 52. Asia Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 53. Asia Marketing Analytics Market Size by Application (2025-2030) & (US$ Million)
    Table 54. Asia Marketing Analytics Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
    Table 55. Asia Marketing Analytics Market Size by Region (2019-2024) & (US$ Million)
    Table 56. Asia Marketing Analytics Market Size by Region (2025-2030) & (US$ Million)
    Table 57. Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
    Table 58. Middle East, Africa, and Latin America Marketing Analytics Market Size by Type (2025-2030) & (US$ Million)
    Table 59. Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
    Table 60. Middle East, Africa, and Latin America Marketing Analytics Market Size by Application (2025-2030) & (US$ Million)
    Table 61. Middle East, Africa, and Latin America Marketing Analytics Growth Rate (CAGR) by Country (US$ Million): 2019 VS 2023 VS 2030
    Table 62. Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
    Table 63. Middle East, Africa, and Latin America Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
    Table 64. Google Company Details
    Table 65. Google Business Overview
    Table 66. Google Marketing Analytics Product
    Table 67. Google Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 68. Google Recent Developments
    Table 69. Adobe Company Details
    Table 70. Adobe Business Overview
    Table 71. Adobe Marketing Analytics Product
    Table 72. Adobe Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 73. Adobe Recent Developments
    Table 74. Salesforce Company Details
    Table 75. Salesforce Business Overview
    Table 76. Salesforce Marketing Analytics Product
    Table 77. Salesforce Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 78. Salesforce Recent Developments
    Table 79. Oracle Company Details
    Table 80. Oracle Business Overview
    Table 81. Oracle Marketing Analytics Product
    Table 82. Oracle Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 83. Oracle Recent Developments
    Table 84. Accenture Company Details
    Table 85. Accenture Business Overview
    Table 86. Accenture Marketing Analytics Product
    Table 87. Accenture Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 88. Accenture Recent Developments
    Table 89. IBM Company Details
    Table 90. IBM Business Overview
    Table 91. IBM Marketing Analytics Product
    Table 92. IBM Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 93. IBM Recent Developments
    Table 94. Wipro Corporation Company Details
    Table 95. Wipro Corporation Business Overview
    Table 96. Wipro Corporation Marketing Analytics Product
    Table 97. Wipro Corporation Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 98. Wipro Corporation Recent Developments
    Table 99. SAS Company Details
    Table 100. SAS Business Overview
    Table 101. SAS Marketing Analytics Product
    Table 102. SAS Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 103. SAS Recent Developments
    Table 104. Teradata Company Details
    Table 105. Teradata Business Overview
    Table 106. Teradata Marketing Analytics Product
    Table 107. Teradata Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 108. Teradata Recent Developments
    Table 109. Microsoft Corporation Company Details
    Table 110. Microsoft Corporation Business Overview
    Table 111. Microsoft Corporation Marketing Analytics Product
    Table 112. Microsoft Corporation Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 113. Microsoft Corporation Recent Developments
    Table 114. McKinsey & Company Company Details
    Table 115. McKinsey & Company Business Overview
    Table 116. McKinsey & Company Marketing Analytics Product
    Table 117. McKinsey & Company Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 118. McKinsey & Company Recent Developments
    Table 119. Harte Hank Company Details
    Table 120. Harte Hank Business Overview
    Table 121. Harte Hank Marketing Analytics Product
    Table 122. Harte Hank Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 123. Harte Hank Recent Developments
    Table 124. Pegasystems Company Details
    Table 125. Pegasystems Business Overview
    Table 126. Pegasystems Marketing Analytics Product
    Table 127. Pegasystems Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 128. Pegasystems Recent Developments
    Table 129. NGData Company Details
    Table 130. NGData Business Overview
    Table 131. NGData Marketing Analytics Product
    Table 132. NGData Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 133. NGData Recent Developments
    Table 134. Experian Company Details
    Table 135. Experian Business Overview
    Table 136. Experian Marketing Analytics Product
    Table 137. Experian Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 138. Experian Recent Developments
    Table 139. Tableau Software Company Details
    Table 140. Tableau Software Business Overview
    Table 141. Tableau Software Marketing Analytics Product
    Table 142. Tableau Software Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 143. Tableau Software Recent Developments
    Table 144. GoodData Company Details
    Table 145. GoodData Business Overview
    Table 146. GoodData Marketing Analytics Product
    Table 147. GoodData Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 148. GoodData Recent Developments
    Table 149. Neustar Company Details
    Table 150. Neustar Business Overview
    Table 151. Neustar Marketing Analytics Product
    Table 152. Neustar Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
    Table 153. Neustar Recent Developments
    Table 154. Research Programs/Design for This Report
    Table 155. Key Data Information from Secondary Sources
    Table 156. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Analytics Market Size Growth Rate by Type, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 2. Global Marketing Analytics Market Share by Type: 2023 VS 2030
    Figure 3. Software Platform Features
    Figure 4. Professional Services Features
    Figure 5. Hosting Service Features
    Figure 6. Global Marketing Analytics Market Size Growth Rate by Application, 2019 VS 2023 VS 2030 (US$ Million)
    Figure 7. Global Marketing Analytics Market Share by Application: 2023 VS 2030
    Figure 8. Retail and Consumer Goods Case Studies
    Figure 9. Healthcare Case Studies
    Figure 10. Travel and Hospitality Case Studies
    Figure 11. Automotive Case Studies
    Figure 12. Telecommunication Case Studies
    Figure 13. Education Case Studies
    Figure 14. Manufacturing Case Studies
    Figure 15. Other Case Studies
    Figure 16. Marketing Analytics Report Years Considered
    Figure 17. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2019-2030
    Figure 18. Global Marketing Analytics Market Size, (US$ Million), 2019 VS 2023 VS 2030
    Figure 19. Global Marketing Analytics Market Share by Region: 2023 VS 2030
    Figure 20. Global Marketing Analytics Market Share by Players in 2023
    Figure 21. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
    Figure 22. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2023
    Figure 23. North America Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 24. North America Marketing Analytics Market Share by Type (2019-2030)
    Figure 25. North America Marketing Analytics Market Share by Application (2019-2030)
    Figure 26. North America Marketing Analytics Market Share by Country (2019-2030)
    Figure 27. United States Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 28. Canada Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 29. Europe Marketing Analytics Market Size YoY (2019-2030) & (US$ Million)
    Figure 30. Europe Marketing Analytics Market Share by Type (2019-2030)
    Figure 31. Europe Marketing Analytics Market Share by Application (2019-2030)
    Figure 32. Europe Marketing Analytics Market Share by Country (2019-2030)
    Figure 33. Germany Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 34. France Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 35. U.K. Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 36. Italy Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 37. Russia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 38. Nordic Countries Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 39. China Marketing Analytics Market Size YoY (2019-2030) & (US$ Million)
    Figure 40. China Marketing Analytics Market Share by Type (2019-2030)
    Figure 41. China Marketing Analytics Market Share by Application (2019-2030)
    Figure 42. Asia Marketing Analytics Market Size YoY (2019-2030) & (US$ Million)
    Figure 43. Asia Marketing Analytics Market Share by Type (2019-2030)
    Figure 44. Asia Marketing Analytics Market Share by Application (2019-2030)
    Figure 45. Asia Marketing Analytics Market Share by Region (2019-2030)
    Figure 46. Japan Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 47. South Korea Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 48. China Taiwan Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 49. Southeast Asia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 50. India Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 51. Australia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 52. Middle East, Africa, and Latin America Marketing Analytics Market Size YoY (2019-2030) & (US$ Million)
    Figure 53. Middle East, Africa, and Latin America Marketing Analytics Market Share by Type (2019-2030)
    Figure 54. Middle East, Africa, and Latin America Marketing Analytics Market Share by Application (2019-2030)
    Figure 55. Middle East, Africa, and Latin America Marketing Analytics Market Share by Country (2019-2030)
    Figure 56. Brazil Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 57. Mexico Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 58. Turkey Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 59. Saudi Arabia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 60. Israel Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 61. GCC Countries Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
    Figure 62. Google Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 63. Adobe Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 64. Salesforce Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 65. Oracle Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 66. Accenture Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 67. IBM Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 68. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 69. SAS Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 70. Teradata Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 71. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 72. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 73. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 74. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 75. NGData Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 76. Experian Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 77. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 78. GoodData Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 79. Neustar Revenue Growth Rate in Marketing Analytics Business (2019-2024)
    Figure 80. Bottom-up and Top-down Approaches for This Report
    Figure 81. Data Triangulation
    Figure 82. Key Executives Interviewed
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